Product Prototypes of Pratic™
Pratic [P] is a section of Pratic studio, focused on product design. Pratic [P] includes the design of a production process, and it is done manually and machine-aided from the very beginning of conception to the final packaging. While we have suspended the function, we enlarge on design and fabricating applicable objects and turn basic ideas into ones that can be objectified and assessed. Thus, we either make a new meaning, or at least nullify an idea. In Pratic [P] body works and a thought is created or evaluated. What is left after each process is the remnant of a practical exploration into the poetics of everyday objects which is called Pratic [prototype]. Pratic prototypes encompass a wide range of appliances and decorative products in furniture, stationery and accessories by focusing on design thinking.
About the Studio
Pratic Studio is a multi-disciplinary design practice based in Tehran. The studio began its activity in 2016 by focusing on an interdisciplinary approach of architecture and design research, and in 2017 registered its official brand in classification of “sientific and industrial services, research and related design”, under Iran National Regulations of Intellectual Property. Our activity in Pratic studio includes a wide range of design disciplines like architecture and landscape design, interior design and product design. Currently, the studio is fulfilling its main activities in two fields of “space-oriented” and “object-oriented” under the titles of Pratic[A] and Pratic[P], and it develop its design thought with the corresponding influence of these two environmental and spatial approaches.
In Pratic [A], under the discipline of architecture, we elaborate on some range of studies and services of environmental design in fields such as building design, landscape design and interior design. We define architecture as "finding the form of the imagined context of a spatial area". Bearing in mind this definition, by benefiting from the theory and experimental process of architecture, we try to put forward a synthesis through processing the concepts obtained from encountering the presupposed content and the special context of every space that can lead to the production of new content in the form of architecture. Therefore, depending on the quality of such an encounter defined majorly by the contextual limitations and opportunities (such as the conditions of the physical environment, social and cultural structure, and economic condition), our projects include a range of both simple practical and cost-effective plans, and complex and critical design in the variety of applications (from designing small private houses to the large-scale public projects).
Fabrication Laboratory of Pratic™
Pratic [Lab] is focused on the creative methods of fabricating small-scale concepts in the field of architectural and industrial design. The laboratory provides consulting and services for technical design based on cad/cam, model making, rapid prototyping (3D printing), mold making, packaging design, etc. These services mainly include experimental and innovation-based processes used in materials, fabrication method, and product development, which are tested in specific projects of Pratic [A] and Pratic [P] branches, and the laboratory provides them to other designers. It is worth noting that the goal of the Pratic [Lab] is to synergize and establish effective relationships with creative designers and startups focused on the production of physical products in advancing innovative goals; And given the practical commitment to the discipline of design and intellectual property of the idea and design, services such as reverse engineering and modeling of pre-existing products are defined outside the scope of services of the lab.