PRATIC [P]

پراتیک شی محور | شاخه دیزاین محصول پراتیک

Pratic [P] includes the design of a production process, and it is done manually and machine-aided from the very beginning of conception to the final packaging. While we have suspended function, we enlarge on design and making applicable daily products and turn basic ideas into ones that can be objectified and assessed. Thus, we either make a new meaning, or at least nullify an idea. In pratic [p] body works and a thought is created. What is left after each process is the residue of a practical exploration into the poetics of everyday objects which is called pratic-prototype. Pratic prototypes encompass a wide range of applicable and decorative products, furniture, stationery and accessories by focusing on design thinking process.